Meet the sponsor: The Specialist Works
The Specialist Works is the only media agency built for fast growth brands and the marketers who fuel them. Part of What’s Possible Group, the agency has a proven track record in turning ambition into success for dynamic brands that are scaling fast. Award-winning, The Specialist Works is the UK’s second-largest independent and one of Campaign’s top 20 media agencies.
With a ‘what’s possible?’ mindset, the agency delivers against business goals by putting the customer at the heart of marketing communications. The team is committed to an evidence-based approach using robust data and insights to support their media strategies. Working across the media spectrum, their specialisms cover communications planning, media planning and buying, data and analytics, and creative services.
The Specialist Works are experts in working with brands that are serious about achieving their next stage of growth, matching their pace and energy. They’ve helped fuel the growth of some of the fastest scaling brands in the UK, including Sports Direct, ManyPets, AO.com, Auto Trader, Flannels, Boden, eharmony, Freesat, Freetrade, GAME, House of Fraser, and Superdry.
For these dynamic growth brands, maximising return on investment is crucial. The agency is dedicated to modelling and attributing activity that impacts the metrics that matter and ensuring clients have the evidence they need to demonstrate how their investment has delivered business growth.
The Specialist Works promises to live up to its name, delivering specialist strategies and fine-tuned media, data, and creative expertise that works. They guarantee they will bring the energy needed to fuel their clients’ growth.
Managing Director, Verity Brown, is at the agency’s helm. With 15 years of experience in media planning roles and a strong management team behind her, the agency is powered by decades of marketing knowledge.
Brown said: “We’re an ambitious bunch over at the Specialist Works. I have the privilege of witnessing the energy the team put into unlocking the growth that brands require, and working together with them to achieve success. We make sure every pound invested works. Our mission is to help dynamic growth brands take the next step on their growth journey.”