Our quick tips on how to stand out in the Amazon Scale-Up Awards by Business Leader


For businesses, winning an industry award can provide many opportunities. Winning a recognised business award, such as the Amazon Scale-Up Awards by Business Leader, can be the catalyst to take your business to the next level. It provides recognition, publicity, and can introduce your product or service to a plethora of potential new customers.

Winning a business award is a great way to boost your business. Business awards, however, are becoming increasingly popular. Many start-ups and companies looking to expand are taking awards entries more and more seriously. Therefore, it’s important that your award entry wows the judges and offers something unique and original, but also something profit-focused.

This years’ Amazon Scale-Up Awards by Business Leader are now open to enter. The awards will take place at an evening of glitz and glamour at the Hilton Hotel on Park Lane, London on the 21st June. If you’re thinking about entering, now is the perfect time to start planning your entry. If you’re unsure how to promote your business and have more chance of success, read on to see our inside tips on how to make your business stand out from the crowd.

Choose the right category for your business

The first thing to consider when entering an Amazon Scale-Up Award by Business Leader is which category best suits your business. This may sound like common sense but we often find that some entries in certain categories would be better suited in a different section of the awards.

Amazon Scale-Up Awards by Business Leader comprise of 17 individual awards. The awards range from Start-up business of the year which honours a new business under two years old which has already gained considerable national success, to awards for corporate responsibility and customer excellence. Have a look at this years’ Business Leader Awards categories to see which is best suited to your business.

Provide relevant information and focus on self-promotion

Once you’ve chosen the category to enter your business into, it’s time to start writing your entry. Use the category information as a guideline and tailor your entry to meet what the judges are looking for. Sometimes it can be difficult to write an award entry when you are personally invested in the business. It’s a good idea to ask a friend or colleague to read your entry from an objective viewpoint and give you feedback before submitting.

Alongside outlining your business successes to date, plans for future development and detailed information about your business strategy, it’s important to provide any statistics which illustrate your company’s track record. These could be in the form of financial data, customer testimonials, industry accreditations and certifications, and your business’ annual growth information. As long as the information’s relevant and well-presented, it will help your chances at awards success.

Always be confident

Confidence is an attractive attribute in the business world. If you believe that your business will go from success to success, other people will be more likely to believe in it too. Focus on the positive aspects of your business. Look at what you’ve already achieved and don’t be afraid to be ambitious and reach for the stars. If you have a business that you believe in, tell us why it’s great and why it should be the winner. Your honesty will show in your entry and set it apart from other entries.

Once you’ve proofread your entry, set it aside for a week. When you re-read it, you’ll have a new perspective and see things you may have missed on the first reading. At this point, a second or multiple pairs of eyes, are again highly beneficial to make your entry as good as it can be. Once you’re happy with your entry, have a final check that you’ve included all the required business and personal information and send it off.

Entering a business awards is a great experience and can truly take your business to the next level. Even if you don’t win an award, the awards event itself is an excellent way to network and create business contacts in a lively and positive atmosphere. If you’d like any further information about entering the Amazon Scale-Up Awards by Business Leader call 020 3096 0020 or send us a message online. To all applicants, good luck with your entry and we look forward to seeing you in June.