What are the benefits of sponsoring the Scale-Up Awards?

Do you want to be promoted across Business Leader platforms? Business Leader backs the Scale-Up Awards, and the details below show what event sponsors receive.

Brand Publicity

Should you be a sponsor of the Scale-Up Awards, your business would receive a minimum of four dedicated editorials on a subject of your choice for both print and online, for our national publicity campaign. The Business Leader magazine, which backs the Scale-Up Awards has a readership of over 100K of companies between £1m and £500m in revenue, with the website receiving over 120K page views per month from business professionals and directors.

Event sponsors are also featured in weekly mentions on Twitter (which received hashtag trends with three million impressions for the last two awards) and LinkedIn, specifically promoting the business as a partner of the UK’s leading event supporting the brightest entrepreneurial minds.

Company promotion

Businesses that sponsor the event have the opportunity to take part in a pre-event video, which will be presented to Business Leader’s readership. This will be around 60-seconds of coverage, with the video packaged for the event sponsors to share on their desired platforms.

As well as this, event sponsors will receive one email promotion per week leading up to the event, and the company will be included in our monthly direct mail promoting the awards. Both of which ensure maximum target audience reached, with 120K subscribers on Business Leader email promotion, and the ability to opt-in to be included in the direct mail or send the promotional mail to specific sectors like investors, banks, and retail.

On-the-night brand visibility

Not only do sponsors of this event receive a table of ten and a four-course dinner, but they are also profiled in the event programme, branded throughout the venue, and displayed on VT screens. Businesses that sponsor the Scale-Up Awards are able to present the award they sponsored and receive a photo to keep with the host, Russell Kane, and the winner of their sponsored award.

Networking opportunity

As a sponsor, the business receives two VIP tickets for the pre-award showcase, with over 100 people in attendance. Sponsors are able to select up to three categories to judge, and are allowed direct access to businesses that have entered.

This is an excellent networking event with business leaders, professionals, and celebrities in attendance, like Dragon’s Den star Touker Suleyman.


After the awards, sponsors receive a dedicated editorial published online about the category the business sponsored. Businesses who sponsored also get two more editorials online and in print, as well as two post-event email campaigns. This, in turn, highlights the success of the business sponsored, but also advertises the sponsor.

Are you interested in sponsoring the Scale-Up Awards? If so, call and email for more information, please contact info@businessleader.co.uk or call 0117 325 7779.

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